Founded by Australian mums.

MUM IT™ was founded by a group of mums in Australia who know life does not slow down, comfort matters, and feeling like yourself still counts. We created MUM IT™ for mums who want clothing that fits real life and still feels good to wear. This is for new mums, future mums, working mums, stay-at-home mums, single mums, step mums, and every kind of mum in between. We are here to get you comfortable each day and level you up. We are also proud supporters of veterans foundations, with 3% of profits going back to that cause.